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Rebrand Q&A with Director Tony O. Woodell

Food Bank of Wyoming's rebrand announcement

Food Bank of Wyoming, formerly known as Wyoming Food Bank of the Rockies, is excited to debut its new name, mission statement, logo, and brand. Read below for a Q&A with Director, Tony O. Woodell, on this exciting new chapter for the nonprofit.

What sparked this rebranding effort?

Two years ago, we asked ourselves, “Who are we today, and how can we best serve Wyoming?” And so, we set out to create an identity that reflects who we truly are. Also, from a practical standpoint, our website was extremely outdated with major functionality issues, we needed more visible signage, and our trucks were overdue for updates amongst other essential upgrades we needed to keep our operations functioning smoothly. Through these efforts, we hope to better connect, better engage, and ultimately better serve the people of Wyoming.

What went into developing Food Bank of Wyoming’s brand?

At Food Bank of Wyoming, we believe knowledge is power. So, we talked to those who share in our mission of nourishing people facing hunger: donors, volunteers, Hunger Relief Partners, staff, board members, community members, and more. We listened deeply, absorbed their feedback, and collectively developed our vision of who we are and who we aspire to be. We are excited to intentionally move forward with our rebrand effort while taking into account everything we learned during these discussions.

Why did you decide to change the name?

We believe that our new name – Food Bank of Wyoming – is a better reflection of our community-based organization. We recognize that each area of Wyoming is unique, with different needs. Our food distribution encompasses the entire state and deserves a Wyoming-centric name.

We are proud to be part of this rugged and beautiful state. From Evanston to Gillette and Ranchester to Cheyenne, we go wherever hunger rises in Wyoming regardless of the distances or obstacles in our path. And every dollar raised in Wyoming, stays in Wyoming to provide food to our neighbors in need. Our organization is powered by support from people like you, and the name change better reflects our work in the state we are serving.

What does Food Bank of Wyoming’s new mission statement mean?

Food Bank of Wyoming ignites the power of community to nourish people facing hunger.

Nourish people facing hunger: We aim to provide nourishment with nutrient rich, culturally-relevant food as an increasing priority. We believe in using people-first language – people facing hunger rather than defining those we serve by their current circumstances.

Ignite: Our new mission statement is fiery and bold. So are we!

Power of community: Food Bank of Wyoming is a catalyst for people-powered generosity – inspiring gifts from donors and volunteers. And we bring like-minded organizations together to collectively answer the challenge of hunger. Together, we are powerful.

What does the new logo represent?

 

New Food Bank of Wyoming logo

Our new logo reflects the diversity of the foods we provide while reflecting nourishing and nutritious items. Using the colors of food, Food Bank Wyoming’s logo signifies taking root and growing to nurture our community.

What’s next? And how can supporters help?

We are thrilled for our next chapter. Thanks to your support, Food Bank of Wyoming has risen to the challenges of the past year as well as the years that came before.  With grit, grace, and our amazing network of Hunger Relief Partners, we’re here for the long haul, day in and day out, unwavering in our commitment to meet people where and when they need us most. If your heart calls you to help, please support our mission by providing a financial gift or volunteering. We need your help more than ever during these challenging times.

Thank you for being here right along with us to ensure that everyone in Wyoming has the resources they need to make it through tough times

Food Bank of Wyoming is the largest hunger-relief organization in Wyoming and provides food and essentials directly to people facing hunger and through more than 160 Hunger Relief Partners across the state. Since 1985, we’ve put the power of community to work for our neighbors in need. We serve as the Wyoming hub of Food Bank of the Rockies, which is a proud member of the Feeding America network. Everything we do is fueled by the support of our community and donors, and 96 cents of every dollar goes directly to distribution.

 

 

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